Looking Forward in Time
Ajay Mathur is a Grammy nominated singer-songwriter and a citizen of the world. Born in India, he lives in the Switzerland and creates his own unique version of Americana rock with led Zeppelin-like guitars, exotic instruments and catchy psychedelic songs, which have made it to the U.S. and European radio charts.
“An amazing amount of originality, creativity and rich conventional wisdom Mathur has to offer” wrote Cyrus Rhodes of IMD about India-born and Switzerland based singer-songwriter Ajay Mathur. Sherryl Craig of Nashville Music Guide went even further; “Ajay may have created a new genre music that is endless. The sky is the limit on his mix of instruments and lyrics. His creativity is boundless.” Indeed Ajay’s albums come “with a fresh sound and an entertaining vibe that makes a real connection with music fans” as Michael Rand of All What’s Rock precisely put it. Released in May 2015, Ajay Mathur’s latest album ‘9 to 3’ (UPC code: 889211268627) has been a continuous success story, with the first single WALKING ON THE WATER hitting the U.S. Airplay Top 80 Independent Chart at #59 on May 23rd 2015. The song stayed on various charts for 12 consecutive weeks, peaking at #14. Since then, both the follow-up singles have performed extremely well on various airplay charts. MY WORLD (SOS TO THE UNIVERSE) ranked on U.S. airplay charts for 16 consecutive weeks, peaking at #4 on Top 50 Rock Chart. VIEW FROM THE TOP, the third single release from ‘9 to 3’ peaked at #1 on National Airplay Top 50 Rock Chart and at #15 on European Independent Music Top 200 Chart.
In July 2016, „Nothing Really Matters” (UPC 190394716257), the latest single from the album ‚9 to 3’, was officiallynominated for Grammy Award 2017 in the category ‚Best Rock Song’. “Nothing Really Matters”, acclaimed “a masterpiece of elegant darkness” by Jeremy Davis, Ethno Cloud, currently ranks on various U.S. airplay charts (Top50 Rock, Top80 Independent, Top50 Adult Contemporary) and on European Independent Music Top10 Chart.
In August 2016, the official music video of “Nothing Really Matters” was “Video Of The Month” on Harlton Empire and has been added to the rotation of a number of TV networks including, Video Box PC Music, (a closed circuit video pool that services commercial and retail outlets throughout the United States, Canada, Europe, and South America with over 7,000 clients including Four Season Hotels, The Venetian resort and casino, the MGM Grand Hotel and casino, Caesars palace Hotel and Casino), OKTV in Germany (reaching 4 million homes via The Chubb Show regional TV in Charlotte NC), Video Hits, (a regional TV in Rochester NY reaching over 1 million homes in Albany, Buffalo, Rochester & Syracuse NY), The Sound Chamber (reaching 1.5 million homes throughout the Denver, Colorado, area), You Too America Garage Band (a traditional TV network, available in approximately 28 million homes via cable, mostly Time Warner, and broadcast affiliates), Bowling Music Network (actively servicing over 500 subscribed bowling centers), and many more.
Scott Alexander of Abort Magazine describes the magic of ‘9 to 3’ with; “This album is awesome, and it’s tough to explain exactly why. The best way to get the message across is to simply say… This is madness. Madness, in the best sense of the word possible.” Randy Radic of Contact Music tastefully adds; “'9 to 3' is like fine dining at a hoity-toity restaurant: Mathur is the cordon bleu chef plying his craft deep in the kitchen, surrounded by pots and pans and stoves. The entrée emerges and is conveyed into the dining room, where it is pronounced "delicious." AXS Magazine’s McEagon Voyace sums up the mastery of the album with “Ajay Mathur's '9 to 3' is a master class on consummate songwriting” and Rick Ecker of New Noise Magazine attributes ‘9 to 3’ as a “very unique album, with a feel of how albums used to be, full of surprises and risks that take you on a trip and engage your mind as well as your ears.”
'9 to 3' follows Ajay Mathur's previous successful releases of ‘A Matter of Time' (2011) and 'Come See Conquer' (2013) which have enjoyed excellent reviews and acknowledgements in the international media, top-rankings on internet radio playlists, chart ranking on Americana (AMA) radio charts, four award-winning singles including 'Communicate' which was a finalist in the 2011 Show Me the Music song-writing contest and 'Easy' as a finalist in the 2012 Unsigned Only Songwriting Competition and over a million fans and listeners worldwide.
Janne Zawa of Indie Artists Alliance sums it up; “It is very clear that Ajay’s talents are far beyond what anyone could have imagined, and, simply put, this guy is a pure genius of his musical craft”.
Born and raised in India, now living in Switzerland, Ajay Mathur’s talent as a singer/songwriter and seasoned musician blends both pop and rock genres with American Roots and traditional Indian instruments into something radically new and genre-bending. Ajay started off performing at some of the hottest clubs in New Delhi and Mumbai during the height of the 1970's. While some of the biggest international musicians from the West, including Jimmy Page and Don Cherry, were touring the country in pursuit of spiritual enlightenment, they joined Ajay onstage for unforgettable jam sessions that lasted through the night. Mathur celebrated success in his European home of Switzerland with his rock group 'Mainstreet' in the 80s and 90s. Along with sold out tours across Europe, the group had an impressive four singles and two albums make it to the top 20 on the Swiss radio charts, enjoy airplay on various European radio stations, and month-long club power play in Tokyo's Hard Rock Cafe.
“The beauty of Mathur is Mathur himself. I believe this man feels every word he sings” wrote Jennifer Hertzler of Gigband recently about Ajay and admits “I’m hooked from the first track”.