Songs

                       

Come See Conquer

by Ajay Mathur

Released 2013
Yaketeeyak Records
Released 2013
Yaketeeyak Records
Ajay's EP 'Come See Conquer' nicely blends the genres pop and rock, twisting it into a fun, indie, marketable combination with a definitive Americana bent.
NOTES
"Let’s be honest for just a second shall we. I get a lot of albums sent my way for review and I mean a lot. Most
of them don’t do anything for me. They don’t always get happily placed in the CD player, but the ones that do
usually get a three song stay of execution and generally if they last past that they get my full unadulterated
attention. Sometimes I’m hooked from the first track, and that’s precisely what happened when I put the latest
release “Come See Conquer” in my car’s CD player by Swiss based singer/songwriter Ajay Mathur . The
Album bursts to life with the upbeat title track and follows through nicely with a wonderful sequence of songs,
4 of them to be exact. It twists and turns the way great albums should with a little bit of rock, a little bit of
Caribbean Reggae-Pop, melodic Singer/Songwriter and much in the way of harmonic goodness. I really like
to song line up as well – the way each song masterfully transitions through to the next making for a great
musical experience. So many bands and record labels get this basic skill wrong. They fail to listen to the
songs at their disposal and seemingly throw the album together without giving it any real thought. I’ve known
people who work to formulas making sure that their best songs start and finish the album with the remaining
tracks squeezed between in a slapdash fashion. That’s not the case with “Come See Conquer” in fact each
track could probably survive on its own merits, but the album just flows so well. Mathur could easily heralded
as the quintessential Singer/Songwriter but there is so much more to his music. I hear traces of Cat Stevens,
Jimmy Buffet, John Mayer and even Tom Petty. Some pieces stand out more appealing to a mass audience
“Come See Conquer” and “Temporary” but there is a deeper and sharper edge songs like “All of You” and
“Flying to the Moon”. The strategic interweaving of systemic melody and impressive vocal performances from
Mathur is a sheer delight. But the solid rhythmical foundation and musical performances of his band are
essential to their artistic and commercial potential. Having said this the sound presented via this EP is that of
the golden era of popular music in the Eighties and the Nineties when musicianship mattered! But the beauty
of Mathur is Mathur himself. I believe this man feels every word he sings. This is the most important aspect to
being an effective Singer/Songwriter. I’m also a bit bemused as to why someone like Mathur is not yet a
household name. It’s not a case of all the elements being present but the final product being missing as the
songs, the musicianship, the production, and the performance all knit together beautifully-even brilliantly.
Maybe I’m lucky enough to be in on the ground floor? Maybe things are just about to kick on for Mathur?
Whatever the case make sure you get hold of this latest EP “Come See Conquer.” It’s a must have and in the
class of all by itself." - Jennifer Hertzler, Gig Band Music